When buyers shop for a new home, they typically start by viewing properties that meet specific criteria… four bedrooms, a large den, a quiet neighbourhood, etc.
But often there is something special about a home that catches a buyer’s and eye that can tip the scales toward your home.
Think about how many times you have heard someone who has just purchased a home say something like: “Wow, the kitchen is fantastic!” or, “The golf course is just a mile up the road!” or, “There’s a great school just four blocks away!”
So when you list your home for sale, think about the special features that might get a similar reaction from buyers.
For example, you might have a view out your living room window that’s really, really great. There might be a local playground that’s especially well-equipped and clean. Your home might be located near a local sporting centre which is really convenient for families who have kids involved in sports.
So when you create your list of features, highlight those that are really, really great and make sure potential buyers are aware of them. It might just be the one feature that prompts a buyer to make an offer.
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